“ In the mood for lunar love ”
Have a nice lunar new year and love celebration
with Irma Wy jewellery
Face and creative: Cynthia Angelia
Clothing sourcing and creative: Tisha Sara
Art direction, styling and pictures: Irma Yasandikusuma
Masculine figure and operational coordinator: Kerta Wiyasa
visual story featuring Kyla Kallista with IRMA WY jewelry
These pictures and video express figuratively a sort of lifestyle behind the creative process of Irma Wy jewelry.
‘’Kampung’’ means ‘’village’’ in Indonesian. Most of Irma Wy jewelry are partly created in a house in Ubud Bali,
near a typical local market where food and Balinese ceremonial clothes are sold.
These visuals honor the rural lifestyle that surrounds IRMA WY creative process’s journey.
Art direction: IRMA WY x Kyla Kalista
Pictures: Arief Ointoe and Irma
Video: Gung Indra